For 25 years we, the principals at Peapod Design, have been leveraging creative and critical thinking to help hundreds of schools better tell their stories with brand consistency over print and digital media. Recently our oldest child began the college process, and we found ourselves on numerous campus tours. Many fantastic schools we visited had less-than-fantastic tours. It got us thinking: Why not apply the same kinds of strategic analysis, creative storytelling, and collaborative methods to help schools craft better tour experiences? We have decades of experience as branding experts and creative consultants for the educational industry. We have the tools and the expertise to have an impact on one of the most important elements of the admissions experience.